“Fresh” – free screening Wed 8/3 @ 7pm

What: Free screening of the film ” FRESH ”

Where: Bethlehem Area Public Library, 11 W. Church Street, Bethlehem

When: Wednesday, August 3rd @ 7:00PM

Seasoning: Q&A to follow the screening with Lehigh University Visiting Professor M. Dawn King. Brought to you by the South Side Film Festival

go to http://www.freshthemovie.com for trailers, etc.

FRESH Synopsis
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

FRESH Details
Total running time: 72 minutes
Production Year: 2009

Produced and Directed by: ana Sofia joanes
Edited by: Mona Davis
Director of Photography: Valery Lyman
Music: David Majzlin
Sound Design: Eric Milano
Mixing: Tom Paul
Poster Design: Seltzer Studio Graphics


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